rafael martins
WORK
Freelace art director and graphic designer based in Melbourne, Australia.
SmartWaxCat VRBalter CervezaProject Roo - Lawreny DistilleryIn Their ShoesFYWDTTYDHide & SeekBrewlandThe Last DropsAustralian IPAProject Roo - HuskeeDona Vita - Brand IdentityGrabDrop - Brand IdentityChair AwardsBurtons - Brand Identity
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About
Balter Cerveza
Australian made Mexican style Balter Cerveza is perfect for arvo.
Background
Dive into a tidal wave of taste as Balter Brewers introduces its latest creation, Balter Cerveza, an Australian-made Mexican-style lager.

What sets this campaign apart? It's not just the beer; it's the perfect timing – "the arvo" – and the iconic presence of surf world champions Mick Fanning and Joel Parkinson.
Credits
Agency: McCann Melbourne

CCO: Patrick Baron
Creative Director: Andrew Woodhead
Creative Team: Rafael Martins, Guilherme Machado
Producers: Stephanie Rinaldi, Cinnamon Darvall
Accounts: Georgina Pownall, Kim Handley
Social Media Manager: Jim Coumans, Cameron Watson

Production company:  Lagoon Collective / Sydney
Music/Sound Production company: Gusto / Melbourne

Director of Photography: Edward Triglone
Photographer: Tim Swallow
rafael martins
freelance art director
+ graphic designer
about
Balter Cerveza
Australian made Mexican style Balter Cerveza is perfect for arvo.
Background
Dive into a tidal wave of taste as Balter Brewers introduces its latest creation, Balter Cerveza, an Australian-made Mexican-style lager.

What sets this campaign apart? It's not just the beer; it's the perfect timing – "the arvo" – and the iconic presence of surf world champions Mick Fanning and Joel Parkinson.