Freelace art director and graphic designer based in Melbourne, Australia.
Navigating the botanical task of redesign in Brazilian floristry, infusing vibrancy into tradition.
Rooted in the belief that every bloom holds a unique story, this redesign aims to ensure that Dona Vita becomes a narrative of modern vibrancy while maintaining the timeless charm that defines this botanical sanctuary.
This evolution extends beyond a mere facelift; it's a symphony of renewal where each petal and hue harmonize to create a fresh visual identity, ushering in a new era for floral elegance in the heart of Brazil.
Agency: McCann Melbourne
CCO: Patrick Baron
Creative Director: Andrew Woodhead
Creative Team: Rafael Martins, Guilherme Machado
Producers: Stephanie Rinaldi, Cinnamon Darvall
Accounts: Georgina Pownall, Kim Handley
Social Media Manager: Jim Coumans, Cameron Watson
Production company: Lagoon Collective / Sydney
Music/Sound Production company: Gusto / Melbourne
Director of Photography: Edward Triglone
Photographer: Tim Swallow
Dona Vita
Navigating the botanical task of redesign in Brazilian floristry, infusing vibrancy into tradition.
Rooted in the belief that every bloom holds a unique story, this redesign aims to ensure that Dona Vita becomes a narrative of modern vibrancy while maintaining the timeless charm that defines this botanical sanctuary.
This evolution extends beyond a mere facelift; it's a symphony of renewal where each petal and hue harmonize to create a fresh visual identity, ushering in a new era for floral elegance in the heart of Brazil.