Freelace art director and graphic designer based in Melbourne, Australia.
An open-source surf formula that reverses the damage climate change has caused to our oceans.
The deteriorating health of our oceans, exacerbated by increasing carbon emissions, has led to rising acidity levels that pose a severe threat to marine life and ecosystems. Coral reefs, in particular, are succumbing to the destructive effects of this acidification.
SmartWax revolutionizes ocean conservation by ingeniously utilizing surfers as key contributors to the solution. The surf wax formulation incorporates a natural substance capable of neutralizing harmful acids in the ocean gradually.
The innovation is not just functional but also carries a symbolic message: the wax is designed to resemble well-known climate change deniers, Donald Trump and Jair Bolsonaro. This intentional design sparks attention, aiming to turn the act of applying surf wax into a small but impactful statement against climate change denial.
The adoption of SmartWax by surf brands can lead to a significant positive impact on ocean health. Surfers, by using this specially designed wax, become active participants in the gradual restoration of the ocean's natural pH balance.
Beyond its practical benefits, the design choice of resembling climate change deniers transforms the act of applying surf wax into a conversation starter, fostering awareness and engagement. The initiative not only provides a tangible solution to combat ocean acidity but also catalyzes a broader dialogue about the role every individual – even those unknowingly shaping the ocean's future through recreation – can play in preserving our planet's vital ecosystems.
"I'm absolute stoked with SmartWax – it's a game-changer for our oceans, embodying a commitment to clean waves and a sustainable surf culture."
— Stephanie Gilmore, 7x surfing world champion
Agency: McCann Melbourne
CCO: Patrick Baron
Creative Director: Andrew Woodhead
Creative Team: Rafael Martins, Guilherme Machado
Producers: Stephanie Rinaldi, Cinnamon Darvall
Accounts: Georgina Pownall, Kim Handley
Social Media Manager: Jim Coumans, Cameron Watson
Production company: Lagoon Collective / Sydney
Music/Sound Production company: Gusto / Melbourne
Director of Photography: Edward Triglone
Photographer: Tim Swallow
SmartWax
An open-source surf formula that reverses the damage climate change has caused to our oceans.
The deteriorating health of our oceans, exacerbated by increasing carbon emissions, has led to rising acidity levels that pose a severe threat to marine life and ecosystems. Coral reefs, in particular, are succumbing to the destructive effects of this acidification.
SmartWax revolutionizes ocean conservation by ingeniously utilizing surfers as key contributors to the solution. The surf wax formulation incorporates a natural substance capable of neutralizing harmful acids in the ocean gradually.
The wax is designed to resemble well-known climate change deniers, Donald Trump and Jair Bolsonaro. This intentional design sparks attention, aiming to turn the act of applying surf wax into a small but impactful statement against climate change denial.
The adoption of SmartWax by surf brands can lead to a significant positive impact on ocean health. Surfers, by using this specially designed wax, become active participants in the gradual restoration of the ocean's natural pH balance.
Beyond its practical benefits, the design choice of resembling climate change deniers transforms the act of applying surf wax into a conversation starter, fostering awareness and engagement. The initiative provides a tangible solution to combat ocean acidity and also catalyzes a broader dialogue about the role every individual – even those unknowingly shaping the ocean's future through recreation – can play in preserving our planet's vital ecosystems.
"I'm absolute stoked with SmartWax – it's a game-changer for our oceans, embodying a commitment to clean waves and a sustainable surf culture."
— Stephanie Gilmore, 7x surfing world champion