Turns out, Aussies are playing a daily game of hide and seek, not over lost socks, but to avoid tiny debts that grow into big problems. Housemates hide in bedrooms, colleagues duck into toilets, and friends dodge texts. In response, PayPal launched the "Hide & Seek" project to encourage open conversations about money, positioning itself as a catalyst for transparency and healthier financial habits.
Agency: Isobar
Role: Art Director