Freelace art director and graphic designer based in Melbourne, Australia.
Preserving Purity: The Last Drops, oil-free ocean water bottles collection.
In the shadow of Equinor's impending plans to drill for oil in the Great Australian Bight, a chilling insight emerged – the potential for an oil spill of catastrophic proportions.
With the looming threat of irreversible damage to the entire coastline from South Australia to New South Wales, the urgency to capture the essence of the pristine waters took center stage. The insight struck deep – the impending disaster could wipe away the very essence of a rare and complex ecosystem, leaving a void that would take decades to recover.
Out of this urgent need for preservation and the desire to create a lasting testament, "The Last Drops - Oil-Free Ocean Water" was born.
The idea was simple yet profound – collect and preserve the last remaining untainted ocean water from South Australia, Victoria, and Tasmania, regions directly in the crosshairs of Equinor's drilling ambitions.
Each bottle became a vessel holding the essence of an untouched ecosystem, capturing the purity that stood on the brink of destruction. The aim was to secure a UNESCO Heritage Listing for the Great Australian Bight before the Equinor drilling commences."
The Last Drops left an indelible mark on the fight for environmental conservation, prompting heightened scrutiny on Equinor's drilling plans and fostering a sense of urgency for responsible practices.
The bottles themselves became symbols of resilience and hope, embodying the spirit of a collective commitment to safeguard the last vestiges of untouched ocean water in the Great Australian Bight.
"Can you believe what you just read? Equinor is rolling the dice with the Great Australian Bight. What. The. Fuck?"
— Monster Children Magazine
Agency: McCann Melbourne
CCO: Patrick Baron
Creative Director: Andrew Woodhead
Creative Team: Rafael Martins, Guilherme Machado
Producers: Stephanie Rinaldi, Cinnamon Darvall
Accounts: Georgina Pownall, Kim Handley
Social Media Manager: Jim Coumans, Cameron Watson
Production company: Lagoon Collective / Sydney
Music/Sound Production company: Gusto / Melbourne
Director of Photography: Edward Triglone
Photographer: Tim Swallow
The Last Drops
Preserving Purity: The Last Drops, oil-free ocean water bottles collection.
In the shadow of Equinor's impending plans to drill for oil in the Great Australian Bight, a chilling insight emerged – the potential for an oil spill of catastrophic proportions.
With the looming threat of irreversible damage to the entire coastline from South Australia to New South Wales, the urgency to capture the essence of the pristine waters took center stage. The insight struck deep – the impending disaster could wipe away the very essence of a rare and complex ecosystem, leaving a void that would take decades to recover.
Out of this urgent need for preservation and the desire to create a lasting testament, "The Last Drops - Oil-Free Ocean Water" was born.
The idea was simple yet profound – collect and preserve the last remaining untainted ocean water from South Australia, Victoria, and Tasmania, regions directly in the crosshairs of Equinor's drilling ambitions.
Each bottle became a vessel holding the essence of an untouched ecosystem, capturing the purity that stood on the brink of destruction. The aim was to secure a UNESCO Heritage Listing for the Great Australian Bight before the Equinor drilling commences."
The Last Drops left an indelible mark on the fight for environmental conservation, prompting heightened scrutiny on Equinor's drilling plans and fostering a sense of urgency for responsible practices.
The bottles themselves became symbols of resilience and hope, embodying the spirit of a collective commitment to safeguard the last vestiges of untouched ocean water in the Great Australian Bight.
"Can you believe what you just read? Equinor is rolling the dice with the Great Australian Bight. What. The. Fuck?"
— Monster Children Magazine