Freelace art director and graphic designer based in Melbourne, Australia.
AMEX QBR - Lawrenny Distillery
Capturing Lawrenny Estate Distillery's journey with the American Express Qantas Business Rewards Card.
Nestled in the untouched beauty of Tasmania, Lawrenny Estate Distillery's story was waiting to be told. We recognized the essence of the place – a blend of exquisite spirits, natural beauty, and the transformative power of strategic partnerships. The insight lay in harnessing the authenticity of Lawrenny's surroundings to visually articulate the narrative of the American Express Qantas Business Rewards Card program.
Leveraging natural light and embracing the earthy, warm tones of the distillery's locale, the ideas was to wove a visual tapestry that not only showcased Lawrenny's craftsmanship but also seamlessly integrated the American Express Qantas Business Rewards Card into the narrative.
The shooting in Tasmania became a celebration of authenticity and storytelling. The visuals aimed not just to advertise a card but to narrate a journey, where every frame spoke of the distillery's commitment to excellence and the boundless opportunities offered by the partnership.
The impact was not just in the stunning visuals but in the emotions evoked – a sense of connection, authenticity, and the promise of a rewarding journey.
Agency: McCann Melbourne
CCO: Patrick Baron
Creative Director: Andrew Woodhead
Creative Team: Rafael Martins, Guilherme Machado
Producers: Stephanie Rinaldi, Cinnamon Darvall
Accounts: Georgina Pownall, Kim Handley
Social Media Manager: Jim Coumans, Cameron Watson
Production company: Lagoon Collective / Sydney
Music/Sound Production company: Gusto / Melbourne
Director of Photography: Edward Triglone
Photographer: Tim Swallow
AMEX QBR - Lawrenny Distillery
Capturing Lawrenny Estate Distillery's journey with the American Express Qantas Business Rewards Card.
Nestled in the untouched beauty of Tasmania, Lawrenny Estate Distillery's story was waiting to be told. We recognized the essence of the place – a blend of exquisite spirits, natural beauty, and the transformative power of strategic partnerships. The insight lay in harnessing the authenticity of Lawrenny's surroundings to visually articulate the narrative of the American Express Qantas Business Rewards Card program.
Leveraging natural light and embracing the earthy, warm tones of the distillery's locale, the ideas was to wove a visual tapestry that not only showcased Lawrenny's craftsmanship but also seamlessly integrated the American Express Qantas Business Rewards Card into the narrative.
The shooting in Tasmania became a celebration of authenticity and storytelling. The visuals aimed not just to advertise a card but to narrate a journey, where every frame spoke of the distillery's commitment to excellence and the boundless opportunities offered by the partnership.
The impact was not just in the stunning visuals but in the emotions evoked – a sense of connection, authenticity, and the promise of a rewarding journey.