Freelace art director and graphic designer based in Melbourne, Australia.
PayPal is redefining how australians play the game of debts.
Turns out, Aussies are playing a not-so-secret game of hide and seek every day, and it's not about finding lost socks or keys. Nope, it's all about avoiding those pesky tiny debts that quietly morph into colossal catastrophes. Housemates hiding in bedrooms, colleagues ducking into toilets, and friends dodging text replies.
In response to the insight, PayPal conceptualized the "Hide & Seek" project, envisioning a transformative campaign that would reframe how Australians approach financial conversations.
The idea was not just to acknowledge the game of evasion but to turn it into an opportunity for resolution. PayPal sought to facilitate open and honest discussions about money matters, positioning itself as a catalyst for transparency and financial well-being.
By addressing the root cause of evasion, PayPal positioned itself as more than just a payment platform – it became a facilitator of healthier financial habits and interpersonal relationships.
Agency: McCann Melbourne
CCO: Patrick Baron
Creative Director: Andrew Woodhead
Creative Team: Rafael Martins, Guilherme Machado
Producers: Stephanie Rinaldi, Cinnamon Darvall
Accounts: Georgina Pownall, Kim Handley
Social Media Manager: Jim Coumans, Cameron Watson
Production company: Lagoon Collective / Sydney
Music/Sound Production company: Gusto / Melbourne
Director of Photography: Edward Triglone
Photographer: Tim Swallow
Hide & Seek
PayPal is redefining how australians play the game of debts.
Turns out, Aussies are playing a not-so-secret game of hide and seek every day, and it's not about finding lost socks or keys. Nope, it's all about avoiding those pesky tiny debts that quietly morph into colossal catastrophes. Housemates hiding in bedrooms, colleagues ducking into toilets, and friends dodging text replies.
In response to the insight, PayPal conceptualized the "Hide & Seek" project, envisioning a transformative campaign that would reframe how Australians approach financial conversations.
The idea was not just to acknowledge the game of evasion but to turn it into an opportunity for resolution. PayPal sought to facilitate open and honest discussions about money matters, positioning itself as a catalyst for transparency and financial well-being.
By addressing the root cause of evasion, PayPal positioned itself as more than just a payment platform – it became a facilitator of healthier financial habits and interpersonal relationships.