Freelance graphic designer & art director based in Geelong, Australia.
Navigating the botanical task of redesign in Brazilian floristry, infusing vibrancy into tradition.
Rooted in the belief that every bloom holds a unique story, this redesign aims to ensure that Dona Vita becomes a narrative of modern vibrancy while maintaining the timeless charm that defines this botanical sanctuary.
This evolution extends beyond a mere facelift; it's a symphony of renewal where each petal and hue harmonize to create a fresh visual identity, ushering in a new era for floral elegance in the heart of Brazil.
Agency: McCann Melbourne
CCO: Patrick Baron
Creative Director: Andrew Woodhead
Creative Team: Rafael Martins, Guilherme Machado
Producers: Stephanie Rinaldi, Cinnamon Darvall
Accounts: Georgina Pownall, Kim Handley
Social Media Manager: Jim Coumans, Cameron Watson
Production company: Lagoon Collective / Sydney
Music/Sound Production company: Gusto / Melbourne
Director of Photography: Edward Triglone
Photographer: Tim Swallow
Dona Vita
Navigating the botanical task of redesign in Brazilian floristry, infusing vibrancy into tradition.
Rooted in the belief that every bloom holds a unique story, this redesign aims to ensure that Dona Vita becomes a narrative of modern vibrancy while maintaining the timeless charm that defines this botanical sanctuary.
This evolution extends beyond a mere facelift; it's a symphony of renewal where each petal and hue harmonize to create a fresh visual identity, ushering in a new era for floral elegance in the heart of Brazil.