rafael martins
WORK
Freelace art director and graphic designer based in Melbourne, Australia.
SmartWaxCat VRBalter CervezaProject Roo - Lawreny DistilleryIn Their ShoesFYWDTTYDHide & SeekBrewlandThe Last DropsAustralian IPAProject Roo - HuskeeDona Vita - Brand IdentityGrabDrop - Brand IdentityChair AwardsBurtons - Brand Identity
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About
Australian IPA
A symbol of Australia’s natural strength, resilience and beauty.
Background
In a strategic move to expand its appeal to a more progressive audience, Australian IPA draws inspiration from the iconic red desert core landscape. This endeavor isn't just a visual transformation; it's a celebration of Australia's landscape and strengths.
Credits
Agency: McCann Melbourne
‍
CCO: Patrick Baron
Creative Director: Andrew Woodhead
Creative Team: Rafael Martins, Guilherme Machado
Producers: Stephanie Rinaldi, Cinnamon Darvall
Accounts: Georgina Pownall, Kim Handley
Social Media Manager: Jim Coumans, Cameron Watson

Production company:  Lagoon Collective / Sydney
Music/Sound Production company: Gusto / Melbourne
‍
Director of Photography: Edward Triglone
Photographer: Tim Swallow
rafael martins
freelance art director
+ graphic designer
about
Australian IPA
A symbol of Australia’s natural strength, resilience and beauty.
Background
In a strategic move to expand its appeal to a more progressive audience, Australian IPA draws inspiration from the iconic red desert core landscape. This endeavor isn't just a visual transformation; it's a celebration of Australia's landscape and strengths.